6IXTY8IGHT was founded and established in Hong Kong in 2002 by Erik Ryd, a Swedish entrepreneur with an established lingerie manufacturing business in Asia. Erik saw a gap in the market for a modern lingerie brand that was youthful and energetic, and provided value for money. He seized the opportunity by successfully launching the first ready-to-wear fashion lingerie collection in Paris. In 2003, Erik set up 6IXTY8IGHT’s headquarters in Hong Kong and first store in Beijing, with much success. The brand name 6IXTY8IGHT, which sounds like “forever luck” when pronounced in Cantonese, comes from Erik’s interest in traditional Chinese culture, hoping that the brand and their customers will always be lucky. From 2006 onwards, the brand expanded beyond its lingerie range, to include sleepwear, loungewear, everyday apparel and accessories. It sealed the brand’s status as a girl’s favourite shopping destination. Splashed in 6IXTY8IGHT’s signature shade of pink, each store is a haven for girls. Furthermore, 6IXTY8IGHT quickly expanded to more than 200 stores in Hong Kong and over 200 stores across Asia including Mainland China, Hong Kong, Taiwan, Singapore, Malaysia, and Indonesia. 6IXTY8IGHT continues to strive for a seamless retail experience through both physical stores and online platforms. Pursuing their constant mission of providing customers with quality, innovative, comfortable, and playful designs at pocket friendly prices.